With a brand new fashion-forward image, Penshoppe has matured to more than just a casual-wear brand, it has ultimately brought fashion to a bigger audience in the country.

Techforge works with Penshoppe to deliver a high-impact, user-friendly, and interactive showcase of their brand on the internet.

The website's main purpose is to establish itself as a brilliant landing page for other online marketing initiatives, provide a portal of information for its visitors, and create a channel of communication between the brand and its customers.

Features included

• introductory video
• homepage slideshow
• showcase of store collections
• dynamic lookbook to serve as a style guide
• dynamic gallery of their model-endorsers
• news and promo articles
• location maps of stores in the Philippines
• contact form to entertain inquiries
• integration with social media channels

Today, the website receives hundreds of thousands of pageviews. It has driven greater insight on buying decisions for Penshoppe's market and has become an invaluable means of call-to-action driving visitors to stores near their locations.

With this in mind, Penshoppe will further its efforts to grow its brand presence online and integrate digital in its marketing programs and initiatives.